Problem of the Pet Industry

1. Rising Veterinary Costs

The average cost of a single veterinary visit in the U.S. reached $160 in 2023, with emergency care often exceeding $1,000+ per incident (APPA, 2023). This creates barriers to routine check-ups and preventive care.

2. Unverified Breeders and Adoptions

Over 1 million pets are rehomed or returned to shelters annually due to mismatched adoptions or undisclosed health conditions (ASPCA, 2022).

3. Siloed Data Systems

A majority of pet owners (67%) have no access to centralized or portable medical records for their pets, complicating vet transitions and emergency care (VetSuccess Report, 2023).

Research lacks access to real-world, verifiable pet metadata.

4. Preventable Health Conditions

More than 55% of dogs and 60% of cats are overweight or obese, contributing to a spike in chronic diseases like diabetes and arthritis (Association for Pet Obesity Prevention, 2023).

5. Lack of Personalized Wellness Tools

Despite rising pet tech adoption, only 12% of pet owners use personalized feeding plans or AI-based tracking for their pets’ health (Statista, 2023).

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These challenges necessitate collaborative efforts across the industry, including education for pet owners, improved regulations, and innovative technology solutions for sustainability and pet health.