Development Roadmap

Phase 1 – Private Beta (Q3-4 2025)

• AI diagnostics + NFT Pet-ID (5 shelters, 5 clinics)

• Data-sharing toggle seeds DeSci pool

Growth Loops	Success KPIs
Shelter social posts → early-adopter waitlist	500 Pet-IDs · 2K waitlist · 5 clinics

Phase 2 – Insurance & Rewards Pilot (Q4 2025)

• Basic on-chain insurance auto-bundled with each Pet-ID

• $RUFFIE staking + data-reward dashboard (v1)

• Referral & “Adopt-me” sponsorship NFTs (2 % auto-donate)

Growth Loops	Success KPIs
Token incentives + shelter donations → viral referrals	5K covered pets · 1M $RUFFIE staked · 15 shelters

Phase 3 - Token & DeSci Library Launch (Q4 2025 - Q1 2026)

• TGE + airdrop to beta users & stakers

• DeSci metadata marketplace (token-gated)

• First treasury-voted research grant

Growth Loops	Success KPIs
Researchers pay in $RUFFIE → rewards pool top-up	10K wallets · $25K dataset GMV · 3 research buyers

Phase 4 – Virtual Companion & Social Scale (Q2 2026)

• Gamified virtual companion app links to real/adoptable pets

• Daily quests burn tokens + auto-donate to shelters

• Creator kit for Pet-ID skins

Growth Loops	Success KPIs
Quests & skins → daily retention & UGC	50K DAU · 1M quests · $100K $RUFFIE burned/donated

Phase 5 – Vet Talent Incubator & Chain Expansion (Q2-3 2026)

• Token-gated certification with 2 vet colleges

• Cross-chain Pet-ID mint (Solana ↔ Aptos)

• API beta for insurers & EMR vendors

Growth Loops	Success KPIs
Certified vets → higher-quality data → more research demand	200 certified vets · 100K Pet-IDs · 1st insurance API deal